IAB forms Regulatory Affairs Council
The Interactive Advertising Bureau (IAB) Australia has formed a Regulatory Affairs Council to represent the industry on issues such as the Privacy Bill and the regulation of online behavioural...
View ArticleAussie creatives win big on global stage at IAB MIXX Awards
Australian creative agencies have proven their might on the global stage, taking out three golds, four silver and one bronze award at the eighth annual IAB MIXX Awards in New York overnight....
View ArticleIAB lures Fairfax’s insights manager to new research director role
The Interactive Advertising Bureau Australia (IAB) is to fill the newly-created position of research director with Fairfax Media’s current general manager of audience insights and research, Gai Le Roy....
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The future of online advertising: Part 1
Acronym-lovers rejoice! The rise of real-time, automated trading in online advertising brings with it a swathe of new technologies, trends and terms… and marketers best get up to speed. Welcome to the...
View ArticleThe future of online advertising: part 2 – DSPs and marketers
DSPs and marketers: in this, the second instalment of Marketing’s serial feature on automated trading, we look at what the rise of data-driven online advertising is going to mean for your brand, your...
View ArticleThe future of online advertising: part 3 – DSPs and media agencies
Rumours of the death of the media buyer may have been greatly exaggerated, but that doesn’t mean technological change won’t be putting the squeeze on her role, especially with her new colleagues...
View ArticleThe future of online advertising: part 4 – DSPs and publishers
In this instalment of Marketing’s serial feature exploring the world of automated trading, we look at how publishers can benefit from data-driven ad trading, what it means for their sales staff and why...
View ArticlePaul Fisher to leave IAB for regional role with Nielsen
Paul Fisher is to leave his post as CEO of IAB Australia for a multi-regional role with research giant Nielsen. Fisher will leave the organisation in early 2013, before moving into the role of managing...
View ArticleIAB Australia appoints Tony Prentice as interim CEO
The replacement for outgoing IAB Australia CEO Paul Fisher has been announced today by the IAB Australia Board, and it is Tony Prentice who gets the nod, for now. Stepping up as interim CEO of IAB...
View ArticleIAB announces new CEO: digital and mobile key focus
Former GroupM Interaction regional chief operating officer Alice Manners has been announced chief executive of the Interactive Advertising Bureau Australia. She takes up the key position after the...
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